Tuesday, February 19, 2013

Works in Progress Logo Design

I haven't shared any freelance work on here in a while! For the time being I have kept my freelance list super small as I try to keep building my Spring 2013 collection for Yellow Heart Art (exciting alert: The collection launches this week!)

I had to opportunity to work with Fabiane, a german blogger whose starting up a wedding blog overseas (my job is so cool I am able to work with people all over the world)

Her blog name is "Humming Heartstrings" and loved the idea of her logo design being whimsical, flowy and girly.

She showed me her website color palette and used that as my jumping point. I also played off the word "heartstrings" by literally placing some hearts on a string and "tying" them up on some letters!

Once Fabiane saw it she felt like the colors were too close to her website design. She also picked out a new font to use. So I re-worked it and came up with these 2 versions for Fabiane to choose from for her new wedding blog.
 Did I ever mention how much I love my job? Cause I do.


  1. Love them both! Hmmm maybe one day I will enlist your help!!!

  2. Ohmygoodness!! I LOVE that font + design!! You are so amazingly talented Leonora!! xo

  3. You are so freakin' awesome. Geez.

  4. Um, I just want to say that I love how "Bubs Mom" comments on your blog. :]

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  6. Even I agree with Ms Megan, front+ design is simply awesome. You are a truly talented Logo Designer . Keep it up..

  7. Your German friend's blog is awesome and now create her blog's logo more attractive and meaningful. These changes seem that you are really creative logo designer and have awesome knowledge and ideas in this field.

  8. This looks so great! I would love to get into designing. How did you get started? Did you go to school for this?


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